November 4, 2026
Why you should ask every customer — not just the happy ones
Filtering who gets a review request is called review gating. It's against Google's policies, and it doesn't work as well as asking everyone.
It's tempting to ask “How did we do?” first and only send happy customers to Google. That practice is called review gating, and Google's policies don't allow it.
Asking every customer who completed a job is also simply better: most customers who had a good experience never think to leave a review unless asked, so consistent asking is what grows your review count.
The fix is consistency. Ask every completed customer the same way, at the same point after the job, with one polite follow-up. That's exactly what ScaleYourGoogleReviews automates.